Architect (IA) meets with the client to help define a project's
scope, as well as plot the path to meet the objective and work with
user interface designers and technologists to develop engaging and
intuitive visual interfaces.
Information Architects also works closely with visual designers,
helping to maintain the balance between form and function. Design
effects architecture as much as architecture effects design.
On most projects the Information Architect essentially becomes the
nucleolus of the design and development team as they have, through
their numerous roles throughout the project, acquired the global
understanding of how all components of the project fit together
to meet the project's goals and objectives.
A vast majority of web resources are developed by people with limited
knowledge of information architecture. You don't need a staff of
professional web designers to create an effective information environment.
Instead, you simply need an understanding of your website goals,
the technical resources available, the content, and the needs of
Like architects of a house, information architects must be aware of their client's needs.