| Achieving a top
web position is no accident. In fact, you would probably have a
better chance of being struck by lightning than having your website
"accidentally" end up in the top position on the major
search engines.
Web positioning, or search engine positioning,
is one of the most preferred marketing strategies for websites.
Studies show that 95% of all people using search engines use one
of the major 10 engines, and furthermore, that people only look
about 30 deep in the results. Having a great web site that doesn't
get pulled up in the top 30 positions is like having a wonderful
billboard out in the middle of the woods. No one is going to see
it.
If web positioning is done carefully, your site
will attract very targeted visitors who are more likely to be customers
or recipients of the services that your business is offering. Good
web positioning starts with good design techniques, and it must
be considered as early as the conceptual design stage of a website.
In web design, the person responsible to ensure good web positioning
is called a web positioner.
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